Integrated Marketing & Communications Manager
About Us: The Economic Mobility Center (EMC) s a nonprofit organization advancing regional economic mobility by ensuring everylearner has a clear pathway to a living wage while meeting regional workforce needs. We collaborate with K–12, highereducation, community, and workforce leaders to developRegional Talent Networksto: Align Pathways, Guide Students, Simplify Systems, Sustain Funding
Key Responsibilities
Campaign Strategy & Execution
• Execute integrated marketing campaigns targeting students, families, institutional partners, and community stakeholders
• Develop audience-specific outreach strategies aligned to enrollment, engagement, and milestone deadlines
• Lead execution of multi-channel campaigns across email, SMS, digital, social, and partner channels
• Draft, approve, and deploy network updates announcing launches, milestones, and initiatives
• Support data-informed targeting strategies to reach audiences based on status and engagement
Content & Communications
• Develop clear, audience-specific messaging across students, families, partners, and stakeholders
• Draft and deploy email and text communications aligned to key milestones
• Conduct student and parent focus groups to inform marketing strategy and messaging
• Develop student success stories and impact narratives
• Manage and update blog content and digital storytelling initiatives
• Ensure consistent brand voice across all communications
Public Relations & External Communications
•Support development and distribution of press releases and media announcements
• Identify and coordinate earned media opportunities
• Coordinate podcast planning, guest outreach, production scheduling, and distribution in collaboration with internal and external partners
• Develop leadership talking points and messaging support materials
• Support communications for public events, convenings, and announcements
Marketing Materials & Graphic Design
• Develop external marketing materials to support campaigns and partner engagement, including one-pagers, push cards, posters, banners, and presentations, ensuring consistency in messaging, branding, and visual quality across all assets.
• Maintain and update internal marketing templates and shared resources
• Create and edit digital and print graphics using design tools such as Canva or Adobe Creative Suite
• Ensure visual consistency across materials in collaboration with multimedia resources
Partner & Community Marketing
•Provide marketing materials and communication support to community and partners
• Support communication of enrollment events and info sessions
• Participate in community and institutional events as marketing support
• Collaborate cross-functionally with program and operations teams to ensure accurate messaging
Qualifications
Required
• 5+ years of experience in marketing, communications, or related fields
• Strong writing and editing skills
• Experience executing multi-channel marketing campaigns
• Experience supporting public relations or media efforts
• Working knowledge of graphic design tools such as Canva or Adobe Creative Suite
• Strong project management and organizational skills
Preferred
Experience in education, nonprofit, or mission-driven organizations
• Experience conducting audience research or focus groups
• Familiarity with marketing automation or CRM platforms
If interested, please contact Steven Bailey at HR@economicmobilitysystems.org
